Box Office Schadenfreude? Nolte, ‘Selma’, and ‘American Sniper’

by JC Schildbach, LMHC

Full disclosure: I have not seen either ‘American Sniper’ or ‘Selma.’

An interesting item turned up in my news feed earlier in the week. And by “interesting” I mean “simplistic and misleading.” That item was John Nolte’s “Box Office: ‘American Sniper’ Breaks Records, ‘Selma’ in Death Spiral” on Bretibart.com. You can see the whole piece here: Nolte’s faulty stats prove America loves LBJ, hates Oprah

In the article, Nolte argues that Americans are refusing to see the movie ‘Selma’ because it “lies about race,” and the public is just plain tired of “race hoaxes.” In contrast, Nolte says that honest folk are rushing out to see ‘American Sniper’ because “God, family, and country are box office bonanzas.” God apparently makes a cameo in ‘American Sniper’ but refused a starring role in ‘Selma,’ after its makers reportedly told God that they absolutely refused to include anything about family and/or country in their movie.

Nolte’s earth-shattering evidence for ‘Selma’ being dishonest is that the film portrays President Lyndon Baines Johnson inaccurately. And, while I grant that, from my understanding of the film’s content as compared to actual history, Nolte has some support for this point, can anyone really imagine that historical inaccuracies are a major factor in the decisions of American movie-goers?

“Honey, I’d really like to go see ‘Selma’ this weekend.”

“Well, I’m all for going to see a movie, but I hear that ‘Selma’ isn’t historically accurate in its portrayal of LBJ.”

“Is that so?”

“Yes, it’s true, unfortunately.”

“Those bastards!! Why would they do such a thing?”

“I don’t know. I think maybe they just hate white people.”

“Well, then we should just go see ‘American Sniper’!”

“I think it’s our duty as good citizens.”

One might note the weirdness of a Breitbart adherent championing the cause of a president who, by today’s standards, could only be considered an ultra-liberal Democrat. It’s also rather odd that Nolte labels ‘Selma’ as a “race hoax” despite not contesting anything else about the content of the film or its portrayal of events beyond LBJ’s lack of support for the Civil Rights Movement.

This is not to say that I think we should just ignore historical inaccuracies in films, but rather, that people need to understand that “based on true events” means that there are going to be elements that are altered for dramatic effect. Certainly, having discussions about such issues is worthwhile, much like the discussions that have been raised in regard to the accuracy of the portrayal of the main character in ‘American Sniper,’ which Nolte says is about “warriors…properly honored and honestly portrayed.”

I can't stand this victim mentality.  We're the real victims here.

I can’t stand this victim mentality. We’re the real victims here.

At any rate, Nolte gloats about how ‘Selma’ is tanking at the box office, compared to all other Oscar nominees for Best Picture that are still in theaters, and that ‘Selma’ is really getting trounced by ‘American Sniper.’

The problem is, that, aside from the resounding box office success of ‘American Sniper,’ none of what Nolte says is entirely true. Nolte has to cherry-pick box office statistics about fluctuations in ticket-sale-percentage to make his arguments appear true.  For instance, Nolte’s statistics about ‘Selma’ experiencing a downturn in sales/sales percentage is only true if you look at the ‘three day weekend’ (Friday, Saturday, and Sunday).

However, since Nolte claims that the Oprah Winfrey-produced movie about MLK allegedly tanked over “the Martin Luther King, Jr. 4-day weekend,” (Friday, Saturday, Sunday, and Monday) many of his claims become rather shaky, some outright false. That is, while it’s true that, following the Oscar-nomination announcements, many of the other Best Picture nominees enjoyed larger percentage increases in sales than ‘Selma,’ when the whole 4-day weekend is considered, ‘Selma’ actually increased it’s box office draw by 22% over the previous weekend, rather than experiencing a drop in sales, as Nolte contends, with over $5 million in business on MLK Day alone. So, it seems that plenty of people, although not record-box-office-numbers of people, did decide to celebrate MLK day by going to see ‘Selma.’

In further contrast to Nolte’s claim that ‘Selma’ is in a “death spiral,” ‘Selma’ was the fifth-highest grossing movie in the U.S. whether you look at the 3-day or the 4-day weekend. Currently, ‘The Grand Budapest Hotel’ and ‘The Imitation Game’ are the only films among the Best Picture contenders other than ‘American Sniper’ to have earned more total money than ‘Selma,’ with ‘Selma’ likely on the way to besting ‘The Imitation Game.’ But I guess actual earnings are not a metric that fits in with Nolte’s imposed reality.

And although Nolte crows that ‘American Sniper’ is now the top-grossing MLK Day weekend movie of all time, and highlights its box office dominance compared to last year’s MLK Day weekend top-grosser, ‘Ride Along’, Nolte doesn’t mention that the previous all-time earnings record-holder for the MLK Day weekend is ‘Paul Blart: Mall Cop’, a movie rife with historical inaccuracies.

I’ll leave it to you to ponder why, at the end of his historically/statistically semi-accurate movie-earnings rant, Nolte later tacked on a brief paragraph urging his readers to go watch the PBS Civil Rights Movement documentary ‘Eyes on the Prize’, or Spike Lee’s ‘Malcolm X’ or ‘Do the Right Thing’, just as I’ll leave it to you to contemplate the strangeness of a man gloating over a movie about a sniper earning more money than a movie about a black Civil Rights leader who was assassinated by a man using a scoped rifle.

Until next time, see whatever movies you want—and don’t be afraid to think critically about them, or to learn more about the events portrayed, or to question the accuracy of statements made by people who really should see a therapist about their anger toward Oprah.

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One thought on “Box Office Schadenfreude? Nolte, ‘Selma’, and ‘American Sniper’

  1. I haven’t seen either movie either, not for any other reason than cash on hand. I’ve seen enough OMG! OP/ED pieces to make me tune out the noise (which makes me wonder why I read your blog on it, but I did!). I just laughed out right that anyone would posit historical accuracy (or the lack thereof) on dwindling numbers. Really? In America? Where 50% of us can’t name the 3 branches of government? http://www.npr.org/blogs/theprotojournalist/2014/11/18/364675234/who-won-the-civil-war-tough-question

    There’s that. Then under that premise, explain the blockbusterness (I just now declare a patent on that) of *The Titanic* and *Pearl Harbor.*

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